Senior Manager Audience Marketing Industry and Clients

Adecco Group assume un Senior Manager Audience Marketing Industry and Clients a Milano.

Marketing Workforce Solutions is a new team that has been tasked with ensuring consistency and upfront orchestration across brands, aligned to The Adecco Group’s overall strategic priorities and growth areas. We’re an international group of people, based in various locations, with a range of backgrounds and experience, but with a common passion for putting the customer and candidate at the heart of everything we do. We’re looking for colleagues who aren’t afraid to make their voices heard, who are open minded to others’ views and who want to build something great together.

You’ll take on the development of audience journeys. From influencing to demand generation and advocacy – you’ll develop data-driven value propositions based on customer, candidate or industry needs.

Responsibilities

• Design our go-to-market strategy (incl. Omnichannel & delivery)
• Provide thought leadership, strategies and points of view, narratives, programmes and initiatives, on topics and areas that are industry-leading and mutually critical for internal peers/teams, (Digital or Data Science) and client growth and acquisition
• Conduct compelling research and analysis, making use of the full knowledge the team can access, both internal and external
• Develop value proposition, integrated offering as needed and audience specific benefits
• Co-Create sales materials/narratives/ decks for global clients
• Analyze our customer base and carry out client Interviews
• Analyze our competitors
• Create personas, define the target audience, work on the actualization of the audience journeys and their related moments of truth                                     
• Define, measure and communicate metrics/ KPIs
• Influence our engagement strategy
• Continuously improve our Customer/User Experience
• Actively engage in account-based marketing
• Conduct opportunity sizing

Experience

• At least 5 years of marketing experience in a similar role
• Experience in a service industry environment and an international organisation
• Experience in digital marketing, allowing you to swiftly understand how your discipline and its outputs can best serve our clients and candidates in a digital landscape
• A passion for product marketing, human resources and how these fields are evolving
• Time spent in multinational matrix organizations
• Strong communication skills in person, email, and in presentations, with a creative and fresh approach to understanding and sharing concepts
• Ability to interact with various levels of management and across cultures
• A proactive personality with a high level of autonomy
• The capacity to apply principles to solve problems and deal with a variety of variables
• Detail and goal-oriented work habits to meet deadlines in a complex environment within budgetary constraints
• Outstanding customer service

Education

• A Bachelor’s or Master’s degree in business, marketing or related fields
• Excellent communication (verbal and written) and proofreading skills in English, with every other language a plus