Marketing Executive

The Marketing Executive is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage activations, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Executive liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns. CANDIDATE PROFILE Education and Experience Required: • 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the marketing, digital or related professional area of the Luxury Hospitality Industry; OR • 4-year bachelor’s degree in Marketing, Public Relations, Business, or related major; 2 years experience in the marketing, digital or related professional area of the Luxury Hospitality Industry; CORE WORK ACTIVITIES Hotel Marketing and Advertising • Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams. • Partners with Operations, Food & Beverage, Spa and Sales teams to execute activations and campaigns to target in-house guests and the local community with promotions that drive incremental revenue to the hotel. • Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns’ creative and media plans. • Manages media schedules and verifies prompt settlement of accounts. • Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups • Executes email marketing, and display advertising. • Maintains frequent, active engagement with the Digital Marriott Team to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives. • Verifies all advertising for the hotel in digital channels is in alignment with brand voice. Social Media Content Management • Creation of a social media calendar and campaigns. • Engagement and updating of content in local digital channels (e.g., hotel website, travel sites, OTA’s) and social media channels. • Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels. • Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly. Public Relations and Visual Asset Management • Supports the development of a comprehensive PR plan per quarter along with agency and executes post sign-off from GM. • Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers. • Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities. • Manages the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams. • Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team. • Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice. Direct Marketing and Collateral Development • Coordinates and executes Hotel and F&B printed materials. • Assists in the production of all property, F&B display, and temporary signage in hotel public areas. • Promotes collection of competitors collateral and publicity on a monthly basis. • Manages the execution of F&B direct marketing activities. • Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).