Group M Worldwide Inc.
EssenceMediacom is looking for a Senior Digital Planner who will be responsible for the planning of all media campaigns for assigned clients. If you are interested in joining us, take a look at the requirements below and join the challenge OBJECTIVE AND SCOPE OF THE ROLE To deliver the most effective Media Plan given a budget and an objective working closer with international stakeholders Manage all steps of implementation and optimization of digital campaign activities (planning, buying, accounting with operational biddable team) Deliver competitive report and analyze campaigns results Analyze campaigns, and recommend tactical changes to maximize campaign performance RESPONSIBILITIES Ability to work in an international team, meeting national/international client needs and European planning guidelines To be aware and update about the commercial offer of the online channels in performance market Strong knowledge and proven experience using different tools (Adserver, IAS, dashboards, Meta BM) to evaluate the plan’s results Ability to manage different digital campaign typologies (awareness, performance, data driven and retargeting) Collaborates with agency cross functional teams and client’s suppliers, including external creative agencies, international teams, broadcasters ABOUT YOU University degree preferably in Economics, Advertising or Marketing and Communication At least 4 years of experience in media planning Proactivity and collaborating skills Knowledge of main media tools (Adserver, IAS, Meta BM, Appsflyer, DV360) Fluent English Accuracy, precision, attention to details and meet deadlines LOCATION Wpp Campus in Milan (plus the option for hybrid working) We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also dedicated to people belonging to Categorie Protette ex l. 68/99 J-18808-Ljbffr
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