KERING EYEWEAR Senior Communication and Brand Strategy Manager

KERING EYEWEAR Senior Communication and Brand Strategy Manager page is loaded KERING EYEWEAR Senior Communication and Brand Strategy Manager Apply locations MILANO time type Full time posted on Posted 30 Days Ago job requisition id R112441 Summary About Us Kering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner. Job Description Your opportunity: We are seeking an experienced Senior Communication Manager, as part of our dynamic Marketing team in Milan, to lead our communication and media strategy, responsible for implementing effective plans outside US to recruit a new audience worldwide This is an amazing opportunity to grow a project from scratch and play a pivotal role in changing the way that our brand expresses itself in media and beyond. We are looking for someone creative but also analytical, with vision and entrepreneurial spirit and enjoys supporting new projects. How you will contribute: Develop, create and implement, along with the marketing team, brand communication activities Be responsible for aligning each campaign objective(s), strategy, tactics as well as measurement with the respective marketing goals and KPIs Define and manage in a proactive and autonomous manner the following: Communication budget allocation The most effective Communication activities for each market, and more representative of the brand’s DNA The WW brand media strategy The setting of seasonal Adv Campaign and its realization process The Communication guidelines for all the markets Manage the relations with the media center for the development of media plans, buying and campaign analysis Manage relations with creative agencies for development of ADV assets during the entire process – briefing, production, postproduction Adapt the global communication campaigns to the specific needs of the markets Support the creation and organization of brand’s events outside US, if needed, by acting as project manager for all the teams involved and as a interlocutor between creative agencies and the rest of the team Collaborate with the PR team and agencies to define the Influencer Marketing strategy, and an activation calendar aligned and coordinated with the other levers of the marketing plan Monthly monitor cross-brand ATL spending Proactively structure guidelines and flows for everything related to Communication and brand awareness, aligning processes with Kering Eyewear ones Monitor and analyze the communication strategies of the industry and the fashion/lifestyle/sport sector, with the aim to develop Kering Eyewear activities. Who you are: 5/7 years of communication experience preferably in fashion/eyewear/sport Strong media planning knowledge, with proved experience in American, European and Asian markets (print, OOH, digital, social) Clear understanding and experience of PR logics Excellent verbal and written communication skills Proactive, organized, efficient, and detail-oriented Ability to create, implement, and monitor budgets Strong project management skills Proficient with Microsoft Office Suite or related software Previous experience in the sports or eyewear industry is a plus Strong design eye, able to spot trends, naturally creative, curious and culturally plugged in with a strong understanding of how our brand can become more relevant for our customer Why work with us? This is a fabulous opportunity to join the Kering Eyewear adventure and and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment. Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background . Job Type Regular Start Date 2023-07-03 Schedule Full time Organization KERING EYEWEAR S.P.A. Similar Jobs (2) KERING EYEWEAR Trade Event Manager locations MILANO time type Full time posted on Posted 17 Days Ago KERING EYEWEAR Global Social Media Manager locations MILANO time type Full time posted on Posted 30 Days Ago About Kering A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewelry: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, Ginori 1735 as well as Kering Eyewear and Kering Beauté. By placing creativity at the heart of its strategy, Kering enables its Houses to set new limits in terms of their creative expression while crafting tomorrow’s Luxury in a sustainable and responsible way. We capture these beliefs in our signature: “Empowering Imagination”. In 2022, Kering had over 47,000 employees and revenue of €20.4 billion. Join us to shape the Luxury of tomorrow with us. J-18808-Ljbffr