Brand Image Specialist

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Position Overview As a company ambassador the Visual Merchandiser Specialist ensures the implementation of our seasonal guidelines and execution of rigs and interior/window displays in our Wholesale Channel (Partner Stores and Department Stores Corners), PFS Stores and Travel Retail for Italy Region and Partner Territories with the goal to enhance brand aesthetic and to create a memorable customer shopping experience. In-Store visual presentation Liaise with Communication Team and In-Store Management regarding all product seasonal presentation initiatives Create and develop seasonal floorplans Manage and implement seasonal change-over (visual strategies) Ensure all product presentation guidelines are implemented and maintained Manage the presentation of POS material Planning and implementation of new corner openings Drive sales through invigorating in-store visual merchandising presentations Training Organize, prepare and conduct seasonal training seminars for in-store staff Cascade seasonal and quarterly product flow directives as well as changes to teams Constantly train all Ralph Lauren sales staff and management on new directives Developing in-store training material Ensure that the staff is utilizing Retail Web and Corporate directives when applicable Reporting & Communication Regular analysis and report on sales volume compared to stock levels Feedback call outs and store needs to Regional corporate management Communicate Visual and sales Results by creating weekly visit Report Experience, Skills & Knowledge Creativity and very elevated visual skills Strong communications skills, both verbal and written in Italian and English Energy and enthusiasm a must Strong organization and multi-tasking skills J-18808-Ljbffr