Perrigouk
Select how often (in days) to receive an alert: Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it. The purpose of this role is to implement and monitor product/brand marketing plans to achieve sales and profit objectives and to support sales and marketing functions Scope of the Role • Analyze how our brands are positioned in the market and crystalize targeted consumers insights • Take brand ownership and provide the vision, mission, goals and strategies to match up to • Translate brand strategies into brand plans, brand positioning and go-to-market strategies • Lead creative development and create motivating stimulus to get targeted population to “take action” • Establish performance specifications, cost and price parameters, market applications and sales estimates • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues • Oversee marketing and advertising activities to ensure consistency with product line strategy • Monitor product distribution and consumer reactions • Anticipate bottlenecks • Brainstorm new and innovative growth strategies • Align the company around the brand’s direction, choices and tactics Experience Required • 4 years professional experience in Consumer HealthCare/Pharma • Brand management in FMCG/Consumer Health company experience required (Food Supplements/Medical Devices a plus) • University degree (ideally Marketing/Business/Statistics/Management) • Highly creative with ability to think out of box • Experience in identifying target audiences and devising campaigns that engage, inform and motivate • Strong analytical skills and data-driven thinking, comfortable working with numbers, metrics and spreadsheets • Advanced English and fluent Italian • Knowledge analysis of market data (IQVIA/NewLine/Nielsen) J-18808-Ljbffr
Per candidarti a questo lavoro visita www.adzuna.it.
