SmartBuyGlasses Optical Group
Content Marketing Coordinator [Italy – Remote] The Position We seek an experienced and highly passionate Content Marketing Coordinator with a strong background in content marketing and e-commerce to coordinate the development and execution of our global content strategy. You should be an exceptional content thought leader, creative yet analytical, with solid project management/ editorial skills and demonstrable success in creating and launching full-funnel content journey campaigns and bringing customer success stories to life. You will focus on content/campaign strategy development, editing, implementation, and performance measurement to drive engagement, brand awareness, traffic, and revenue growth for the enterprise. Tasks & Responsibilities Supervise the editorial process, ensuring high-quality content through rigorous editing and proofreading to improve our brand consistency and gold-standard content quality. Project manage the workflow for requesting, creating, editing, publishing, migrating, optimizing, and retiring content/campaigns on-site/off-site. Collaborate with cross-functional teams, including SEO, Social Media, PR, and Performance Marketing, to ensure a cohesive and consistent content approach across all channels. Review and provide constructive feedback on content drafts submitted by in-house team members. Coordinate internal resources to develop and execute global campaigns, including campaign calendars, workflows, timelines, asset development/ editing, budget tracking, meetings, brainstorms, distribution, quality control, and reporting. Organize creative team monthly/quarterly plans to produce high-quality/engaging content through the website, SEO, Social, EDM, PR, and other channels. Collaborate with developing creative, event, partnerships, social, and influencer programs as needed. Collaborate with the creative team on branding, messaging, and positioning optimisation. Liaise with the IT team to improve/troubleshoot content systems back-end and tools. Train and develop resources to deliver gold-standard creative and content tasks following content marketing strategy. Research and test new content formats and channels to increase brand awareness and generate demand. Define and track key metrics for content marketing success; regularly evaluate content/campaigns performance regarding views, keyword rankings, conversions, and ROI. Provide direction and ensure brand consistency on global campaigns, copy, visuals, and asset creation. Deep dive into data to develop and coordinate process and content improvement projects with internal and cross-department stakeholders to improve cross-vertical/cross-locale efficiency. Conduct competitor/industry analyses, audience segmentation, and post-marketing campaign reviews to improve content planning and targeting. Qualifications 5 years of content marketing experience, focusing on content planning, editing, conversion, and distribution, preferably in an e-commerce or agency environment. Experience with retail and consumer marketing is a plus. Excellent verbal and written communication skills, with fluency in English. Must possess strong presentation skills. Bachelor’s degree in Marketing, Communications, or a related field. Proven track record in developing and executing successful content marketing strategies/campaigns that drive brand awareness, engagement, and revenue growth. Portfolio of engaging/high-quality marketing materials such as web page content, blog posts, campaign case studies, slide decks, infographics, EDMs, etc. Extraordinary customer storytelling, editing and branding skills. Outstanding project management and organizational aptitudes with the ability to prioritize amidst many moving pieces and complete high-quality, on-deadline tasks. Experience using analytics to identify the impact and effectiveness of content programs. Experience with content management systems and a basic knowledge of HTML and CSS. Passion for problem-solving, results, measurement, and optimization to drive ROI. Entrepreneurial mindset: A highly motivated professional who requires minimal supervision and shows initiative with ideas that support marketing strategy and goals. Ability to work independently and collaboratively in a fast-paced, team-oriented environment and willing to take on new challenges and drive innovation. What else do we offer Competitive compensation package Learning & Development Programs Flexible working hours A free pair of Designer Eyewear of your choice for every anniversary date Employee discount on purchases on the SmartBuyGlasses website A truly young and international team with 20 nationalities in a team of 160 Opportunity for growth and to make an impact in the company’s future Company Profile SmartBuyGlasses Optical Group, operated under Motion Global Ltd., is the world’s leading designer eyewear e-retailer. SmartBuyGlasses has become the market leader in over 30 countries worldwide with operations across Asia Pacific, Europe, and the Americas. With more than 200 workers, we retail the world’s best eyewear brands, including Ray-Ban, Tom Ford, Gucci, and many more. SmartBuyGlasses has a young, international, entrepreneurial culture promoting fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility. For more information, see: , Powered by JazzHR DgEz3Hky39 J-18808-Ljbffr
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