Digital Marketing Expert

Job Description The Digital Marketing Expert is accountable for the digital sales performances, from digital advertising strategy and planning to number of leads per product generated. Along the digital sales journey, working with the squad and the product owner, is responsible for day-to-day traffic optimization, performance monitoring (via Adobe Analytics), conversion rate optimization (CRO), KPIs management and reach the commercial targets. The Digital Sales Expert, together with product owner and the squad, leads execution of digital sales strategy to support conversion rate growth and spending optimization, in line with strategic priorities, ensuring commitment and alignment between all stakeholders involved. Position requires excellent communication skills, problem solving and data driven approach, an orientation to detail and process, ability to work and maintain composure under tight deadlines, advanced expertise in digital marketing and reporting, as well as knowledge about usability/user experience principles and best practices. This position also demands ability to work collaboratively in multi-functional teams and cross-teams. Key Responsibilities: Support digital sales strategy within the organization, working with stakeholders to gather business requirements and assuring those needs are met and communicate progress/status clearly; Online adv budget planning (search, display, social, comparators, affiliation) and strategy, according to commercial targets and in partnership with Media Agency; Media agency knowledge and management with results optimization; Knowledge of SEO/SEM and CRO principles (AB Testing & personalization); Reporting and continuous funnels performance monitoring (Adobe Analytics and DWH data); Assess and triage incoming content requests and assure timely, accurate and coordinated completion of this work; Working closely with product, marketing, UX and brand teams to devise a web content strategy that aligns with the company’s wider goal; Manage relationships with external content producers; Lead Agile workflows, including stand-ups and backlog grooming and planning. Required skills and experience Bachelor’s in digital marketing, strategical marketing, communication or related field; Minimum of 3 years’ experience in digital marketing (display/social/search) campaign, performance optimization and product strategy; Experience on data analysis (excel advances, adobe analytics knowledge, etc.); Strong communication skills and creative minded with an ability to conceive interesting ideas for new content. Location : Milan Duration : Permanent About ING ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional. Our purpose – empowering people to stay a step ahead in life and in business – represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future. doyourthing is our brand direction with us each and every day. It is how we articulate our purpose and our promise to make banking frictionless to the world. ‘do your thing’ is about people being free to live the life they want to live, knowing that they will make their world a little better for it. Do you think you are “a step ahead”? Apply now The benefits of joining ING In addition to being a part of a great team, working in a fun and innovative environment, we offer: Super flexible smart working Competitive base salaries and performance based bonuses Diverse cultures & Innovative mindsets International Environment Commitment to sustainability Lots of training development opportunities to help you grow Lots of moments dedicated to physical and mental well-being A special day off when it is your birthday: we call it doyourbirthday And of course we can’t forget: free water & coffee at the office Our Commitment Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates. J-18808-Ljbffr