Digital Marketing Specialist

Buccellati is an Italian jewellery, high-jewellery and silversmithing Maison founded in 1919, admired in the world for its craftmanship and the uniqueness of its creations. Today, the Buccellati jewels stand out for their design and for the techniques used to create them, such as the hand-engraving technique, dating back to the goldsmithing traditions of the Italian “bottega” of the Renaissance times. The Maison’s unrelenting desire to create objects of rare beauty has made Buccellati renowned in the world for a style that is distinct, inimitable and imbued with sophisticated Milanese heritage, at once glamourous and contemporary. The Maison has been part of the global luxury group Richemont since September 2019 and the Buccellati family is still present in the Company to perpetuate its style and unparalleled craftsmanship tradition. Buccellati is a renowned Italian high-jewellery Maison founded in 1919, admired for its craftmanship and the uniqueness of its creations. Today, the Buccellati jewels stand out for their design and for the techniques used to create them, such as the hand-engraving technique, dating back to the ancient goldsmithing traditions of the Italian “bottega” during the Renaissance times. The Maison’s unrelenting desire to create objects of rare beauty has established its distinct, inimitable style, and has set it far apart from the rest of its competitors. Together with its distinguished Milanese heritage, Buccellati has become renowned for its subtle, yet distinctive style that evokes the glamour of the past and remaining relevant in the modern world. Buccellati has been part of the Global Luxury Group Richemont since September 2019. For our HQ in Milan, we are looking for a Digital Marketing Specialist to join our Marketing Department. WHAT YOU’LL DO – Reporting to the Strategic and Digital Marketing Director and focusing on the website and e-commerce project – Coordinate external agencies for Website application maintenance (AMS): bug fixing, UX/UI improvement, etc. – E-commerce monthly sales analysis and margin analysis – Monitor the web KPI’s to optimize product assortments and buying experience – Constructed benchmark and competitor analyses on website and email marketing strategy – Support the paid search strategies that align with Buccellati objectives and business sales – Coordinate the external agency in keywords research and selection to build effective campaigns – Coordinate the ad copy that is relevant, engaging, and effective – Monitor and support the campaigns optimization to achieve maximum ROI – Analyze campaign performance data and provide recommendations for improvements – Conduct competitive analysis to identify opportunities and threats – Stay up-to-date with the latest paid search trends, technologies, and industry changes – Collaborate with the external agency to develop effective paid search strategies that drive business results. – Strong understanding of SEO logic – Strong understanding of email marketing logic WHAT ARE YOU – 2 experience – Bachelor’s degree in Marketing, Advertising, Business, or related field – Extensive experience managing paid search campaigns across multiple search engines. – Strong Knowledge of Google Ads, Bing Ads, Yahoo Ads, Naver – Strong Knowledge of Google Analytics – Strong analytical skills with experience in data analysis and reporting – Excellent communication and interpersonal skills – Adwords certification is a plus – Magento platform knowledge is a Plus – Relevant Experience in the Fashion E-commerce and / or agencies is a Plus J-18808-Ljbffr