Digital Marketing Specialist

Description Position at EF International Language Campuses. This is an amazing opportunity for a highly motivated Digital Marketing Specialist that loves to combine strategic thinking with hands-on operational execution and wants to join an energetic, fast-paced and fun EF Marketing Team at its head office in Milan. This role is perfect for a Digital Marketing Specialist who loves to build a brand through exciting social initiatives and thinks holistically about the relationship between online and offline in order to create and execute strategic social media plans to a local audience. In this role, the successful candidate would collaborate with the global marketing team (Design Studio, Content Creation, Marketing, Email/Paid/Search/Affiliates, Business Intelligence) in order to coordinate and manage the development of strong social media executions. Responsibilities Lead the organic content strategy Drive brand awareness, affinity and engagement throughout all key social media platforms and in line with EF’s brand positioning Create organic social campaigns that encourage social share and engagement, working with design, content, and technical teams Manage the daily social media scheduling and posting Develop weekly/monthly content calendars based on KPIs Write, proofread, and edit creative and technical content across different mediums Analysis of results and provide a weekly report Manage Influencers and Communities Oversee EF Ambassador program – from selection of ambassadors to executing social posts and events Monitor, listen, and respond to users across all social channels – manage EF brand reputation and reviews across platform Who are we looking for? Skills & Qualifications Possesses knowledge and experience in digital marketing Passionate about Organic Social Strategies and keeping up with trend Demonstrates creativity and documented immersion in social media Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound. Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Tik Tok, LinkedIn, etc.) and how each platform can be deployed in different scenarios. Demonstrates ability to develop relationships within an international work environment and inspire others – works well with a wide range of people from different parts of the business Maintains excellent English writing and speaking skills Practices superior time management Possesses evident technical understanding and can pick up new tools quickly Must be able to work independently and within a team environment Education & Experience 1-2 years of experience as a Digital Marketing Specialist or similar role Excellent knowledge of Facebook, Twitter, LinkedIn, Tik Tok, Instagram and other social media best practices Good understanding of social media KPIs Experience in running community groups on Facebook, etc. Excellent multitasking skills Great interpersonal, communication, and presentation skills Superior written and spoken English skills Position start date: ASAP About EF Education First At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities. When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique. Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://www.ef.com. ef-italia.it