Global CRM Senior Specialist

THE COMPANY KIKO MILANO was founded in 1997 in Milan and since then has revolutionized how cosmetics are sold globally. We thrive to offer an incredible variety of products, textures & colours, a multi-sensorial experience in innovative technology yet always at an affordable price. Based in Italy, and truthful to its DNA, KIKO MILANO takes advantage of combining trustworthy quality, creativity and stunning aesthetics. YOUR ROLE AT KIKO We are looking for a Global CRM Senior Specialist to join KIKO MILANO’s CRM Team , reporting to the Global CRM Manager . Such talent will support the global customer acquisition, retention, and development strategy, aiming at maximizing opportunity sales in the short term and customer lifetime value in the long term. Clients at the heart of Kiko’s strategy and the CRM team will be a key enabler for building a true 1-to-1 relationship with clients. The company has invested a lot in advanced IT solutions to make it happen which provides a wide range of new possibilities and opportunities. With millions of customers already in database and many more on-boarding every day all over the world, the potential for creativity is limitless. The talent we are looking for will work closely with many Kiko areas, such as Marketing, Ecommerce, Retail IT as well as the various Markets. The first area of focus for the successful candidate will be a continuous support in a transition process from a mass communication to an always more personalization approach inclusive of the creation and management of the new processes that go along with it. In particular, you will: Support the team in the creation of the Marketing campaigns calendar on all touchpoints (email, sms, push), and in the coordination of the involved stakeholders (HQ departments and Local Markets). Define, in accordance with the team, a proper contact plan with specific targeting in order to differentiate messages per client profile. Work with the local markets on CRM planning, forecasting, and activation – adapting where necessary for specific key moments / events. Monitor Marketing campaign KPIs in order to improve the impact of CRM activations on traffic / conversion both in-store and on-line. Support in the definition of new automated customer journeys aiming at engaging more and more KIKO customers with dedicated / personalized services and contents. This position is very strategic to the brand and contributes to the complete transformation program it is experiencing. The list of activities is not exhaustive as the successful candidate will support several new CRM projects. WHAT YOU WILL NEED TO SUCCEED At least 5 years of CRM experience, ideally in Campaign Management Experience in managing large Client database Proficient Salesforce knowledge ( Marketing Cloud in particular) Experience on personalization and client segmentation Experience in the retail field Fluency in English , Italian is a plus WE WOULD LOVE IT IF YOU HAD Highly collaborative style and willingness and demonstrated ability to work in teams Excellent communication and influencing skills with experience of building relationships across an organization Strong organizational skills with an ability to re- prioritize as required to meet deadlines Strong problem-solving skills, detail-oriented Ability to multi-task and be action oriented A solution-orientated mindset with the ability to work accurately at pace KIKO si impegna ad ampliare i propri sforzi per garantire le Pari Opportunità e dedica una particolare attenzione all’integrazione delle persone con disabilità all’interno dell’azienda. Tutte le posizioni aperte in KIKO sono rivolte anche ai candidati appartenenti alle Categorie Protette l.68/99. I dati verranno trattati esclusivamente ai fini di Ricerca del Personale. Leggi l’informativa privacy riportata al link http://recruiting-italy.kikocosmetics.com/info.pdf J-18808-Ljbffr