Head of Marketing

The role

HelloFresh Italia is part of a large group founded in Berlin in 2011: we are the world’s leading meal kit provider delivering in 18 countries across 4 continents, with a revenue of €7.6 billions in 2022. We entered the Italian market in October 2021, with an innovative data-driven supply chain and a significant sustainability focus.

We have great ambitions to expand and win over more and more Italian customers with our weekly boxes full of exciting recipes and fresh ingredients, offering amazing job opportunities, in a diverse, fast-paced and dynamic environment.

Our Head of Marketing will be a driven, communicative leader with strong analytical and problem solving skills who is excited to contribute to HelloFresh Italia’s growth story.

In this key role, you’ll report to the CEO, while the Growth, Analytics and Brand teams will report into you. The ideal candidate will bring a data-driven, structured and proactive way of working, focused on delivering results in a high-paced and ever-changing environment. Additionally, outstanding analytical skills, a proven track record of driving impact in a high-performance and high-growth environment and relevant Marketing experience are required.

What you’ll do

• Elaborate and drive Italy’s Growth strategy and implementation, from pricing and customer acquisition to retention and reactivation initiatives, building on HelloFresh proven growth playbook and adapting it for the Italian market
• Optimize for profitability through channel testing (existing and new), tactical adjustments and strategic initiatives while enabling scaling
• Take ownership of our three strategic Brand pillars (Brand Communication, Product Marketing and Brand Influencer), while structuring messaging and developing communication plans to support our Growth effort and establish a strong Brand presence
• Use data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our Marketing mix
• Build,   lead,   and   develop   a   team   of   highly-capable  marketers   in   an ever-changing and performance-driven culture
• Set clear targets and KPIs to ensure the teams are constantly pushing themselves to hit the next level
• Work with them to develop roadmaps, prioritise projects according to impact and effort, and ensure quality execution
• Have great enthusiasm for critical thinking, as well as tenacity for owning the end-to-end customer acquisition funnel, collaborating across multiple functions and driving business results for both the short and long term
• Collaborate with a variety of teams in Milan and Berlin HQ, including Brand, Product, Operations and Tech, to contribute to building a holistic and sustainable marketing, growth & data strategy

What you’ll bring

• 5+ years of experience in high-performance, data-driven environment – e.g. Management Consulting, Growth Marketing, eCommerce or Business Development
• A passionate and supportive people leader with 3+ years’ experience managing teams
• A strong interest in Marketing channels, Growth Marketing strategy and Brand
• Naturally curious, with a “learning never stops” mindset
• Excellent analytical skills and a data-driven approach to decision making
• Logical, hard working and structured with a strong track record of overdelivering in a fast-paced environment
• Hands-on mentality and ability to deal with a broad range of challenges related to scaling a growth marketing set-up
• Adaptable and business focused: you naturally prioritize projects that are high impact
• Fluency in English and Italian – both written and spoken

What we offer

• The chance to make a serious contribution to one of the fastest-growing technology companies in Europe in an exciting growth phase on the Italian market
• Direct, high impact on our marketing and brand strategy  from day one
• A vibrant, international environment with mission-driven colleagues
• A guaranteed steep learning curve & boost for your career
• Benefit from our selection of employee perks:
• Smart-working opportunity for up to 50% of your monthly time
• Significant reduction on your HelloFresh boxes
• Meal vouchers
• Access to FitPrime Smart (online sport platform with more than 1000 videos on demand and 300 live videos of yoga, pilates, cardio, toning and meditation)
• Free high-end tech equipment
• Monthly social events & bi-annual company parties
• Free drinks, snacks and fruits in our vibrant and recently renovated office in Milan

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 20,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.