Brand Manager

We are Essilor Luxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry. With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world. EssilorLuxottica’s digital learning platform, a community of experts and learners who meet in a digital school environment. We offer easy access to over 7000 hours of quality education on eyewear collections and lens design and technologies, vision care, practice and people management, sales excellence, as well as clinical and scientific evidence-based knowledge. We support EssilorLuxottica employees and partners, as well as eye care professionals at every level and in every role with the aim of advancing the industry and providing the world with the best in eye care and eyewear. JOB SCOPE AND MAIN RESPONSIBILITIES: We are looking for a Brand Manager with a strong brand and business sensibility required to drive the development of the success plan of a B2B Brand. He/She oversees the development and delivery of a fully integrated marketing and business strategy, with direct ownership of the positioning of an ecosystem for education in the eyewear and eyecare industry as well as of the different areas of the education offer. The person will also be responsible of the definition of engagement strategies and initiatives across the different target populations (employees, retail and wholesale). AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES: Brand & Planning Definition of the global brand strategy in alignment with the business objectives, delivering marketing plans for the different target populations. Starting from the work done since the launch, reinforce the identity of the brand across the different communication touchpoints ensuring consistency and effectiveness, as well as evolving the positioning of the brand according to the evolution of the offer. Work on a global calendar to support an efficient and effective amplification across channels and regions. Be the key player for developing global omnichannel plans translating them into relevant channel/regional guidelines and plans. Secure effective brand activities co-operating with all functions, including faculties, platform manager, learning ops and markets coordinators on wholesale and retail. Align brand strategies to business needs, learning offer and platform development, focusing the positioning on the benefits of the offer for the target learner, with a very pragmatic approach. Work in synergies with communication manager to ensure the brand approach is reflected across the marketing funnel. Partner with content team to maximize the effectiveness of the different brand initiatives across the different channels, starting with the platform itself. Monitor the external environment with regular benchmarking analysis. Engagement activities: Develop engagement initiatives across the different target audiences with the objective of nurture the community of learners and experts. Partner with the different internal stakeholders to bring innovative approaches on how to keep the learners engaged, integrating the physical and digital dimension. Influence the development of the platform to facilitate an integrated approach in the different engagement activities, which include new platform features. Brand Economics: Responsible to allocate and manage marketing spend, cross channel funds allocation and reporting (both monthly and annual) in order to meet marketing plans objectives and financing KPIs. Work in partnership with the BI team to evaluate the effectiveness of the different activities, identifying areas of opportunities and challenges, to be leveraged to create action plans. NETWORK OF INTERACTION: INTERNAL: Corporate Team including mainly Faculties/ Editorial Manager/ Platform Manager, Corporate Brand & Marketing Teams, Business Functions, Content Team, Social Media team, Production, Internal Communication, Legal TECHNICAL SKILLS – PORTRAIT OF A PERFECT CANDIDATE Educational Background: Master’s degree in Business Management/ Marketing or related. At least 6/7 years of experience in Brand Management and/or Business roles. Preference towards a candidate with a few years’ experience in the markets. Strong understanding of the business. High level of creativity and innovative spirit. Luxottica.it