Marketing Manager

Lynk & Co – This isn´t a conventional car company. We´re a new global brand that focuses on the need of the connected generation, sustainability, and a hassle-free customer experience.

To drive the awareness of the brand and propel sales (events, marketing campaigns and partnerships etc,) in Italy and Belgium, we are now looking for two local experts in global campaign development and localization as our new

Marketing Manager

You’ll also find opportunities to drive activation that promotes conversion to support sales targets. You’ll break down the communication targets to market level and lead the development of the local marketing strategy, identify opportunities, and create a plan that supports awareness and sales targets.

The local 360 marketing plan is developed in collaboration with the Market team, including Digital commerce, PR and other centralized teams like CRM, performance marketing and social media.

The role in Italy you will be based in Milan or Rome, and for the Belgian market this is a remote role, but preference would be for someone to be in the Antwerp area due to our Club location.

What you’ll do

• Develop local marketing strategy, based on central campaign and brand guidelines, identifying opportunities to support awareness and sales targets
• Conduct research to define targeted customer segments and key values driving buying/subscribing behavior
• Developing and executing marketing activity: including events, seasonal campaigns, partnerships, influencer activity etc.
• Developing product/brand positioning, associated marketing themes, and media channels that align with target customer demographics
• Developing and implementing marketing strategies/plans and overseeing the development and distribution of marketing materials Product/Brand Management (P&L/Revenue Accountability)
• Identifying market opportunities, translating opportunities into product design, and driving branding/marketing strategies that result in a successful product/brand launch
• Managing the product/brand P&L (e.g., budgeting, expenditures, profitability, ROI etc.)

What you bring

• Degree in marketing and several years of marketing experience preferably in a start-up or scale-up environment
• Native-level in local languages, as well as fluency in English
• Strong project management skills

To succeed you need to be a strategic thinker, with a growth mindset and have a passion for the brand, sustainability, and new-age mobility.

Working for Lynk & Co

Want to learn more about working for Lynk & Co and what we offer? Read more via this link: Why Lynk & Co – Lynk & Co (lynkco.com)

Our recruitment process

You apply by submitting your LinkedIn profile or CV written in English and answering a few questions. We look forward to receiving your application as soon as possible but at the latest 1st of May.

We work with a competence-based framework. Our selection will primarily look at acquired competencies and skills.

To help us place the right people in the right role, we believe in science-based and fair assessment methods. Therefore, as part of our recruitment process, we use psychometric assessments from Alva Labs to help us increase our hiring success by identifying the candidates that are most likely to thrive and be successful in the role.

If you have any questions about the recruitment process, please reach out to Recruiter Mira Kantola via mira.kantola@lynkco.com.

To learn more about us, check out our website and follow us on LinkedIn and Facebook.