Marketing Specialist

Clinical & Professional Marketing Specialist – Sleep & Respiratory Care (Lazio, Abruzzo, Umbria e Sicilia)

Job Description

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

In this role, you have the opportunity to make life better

The Clinical & Professional Marketing Specialist drives professional recommendation of the product categories for the assigned internal region of the zone, contribution in developing and executing the professional marketing plans, in alignment with Clinical & Professional Marketing Manager S&RC, Clinical & Professional Marketing Managers for Categories and local Commercial Leader

You are responsible for

• Improving the lives of people with sleep & respiratory disorders by providing innovative solutions and products
• Increasing brand preference and customer loyalty with professional stakeholders (indirect channel partners, DME’s, homecare providers)
• Contribute to profitable growth by driving prescriptions from clinical societies (medical community: physicians, nurses, technicians)
• Engage & educate prof. & clinical societies, customers, and organizations representing patients
• Provide the clinical benefits of Philips products and technical advice and product demos for clinical audiences (prescribers, organizations representing patients, local HCP)
• Participate in local events, congresses, etc. and collaborate with Clinical & Professional marketing Manager for Categories

Inform clinical strategy & provide insight

• Supports Clinical and Professional Marketing Manager and Clinical & Professional Marketing Manager for Categories to better understand segmentation & key requirement of value space from clinical perspective through engagement with key Markets, KOLs and patient associations

Plan Clinical Roadmaps

• Manages clinical insights & claims roadmap to support prioritization in development, marketing & sales support activities
• Collect and coordinate all the clinical request for studies from local region to align the clinical & Professional Marketing Manager.

You are a part of

Clinical & Professional Marketing team for local SRC organization in direct line with Clinical & Professional Marketing Manager

To succeed in this role, you’ll need a customer-first attitude and the following

• Ba/MSc Degree or similar diploma
• 3-5 yrs experience as Application Specialist in Sleep/Respiratory industry or Healthcare industry
• Deep practical knowledge of clinical and health economics domains such as Pulmonology, Neurology, ENT and Sleep or Cardio Clinicians
• Understanding of Care pathways, and ability to recognize and potentially facilitate removing barriers for future new clinical approach on them
• Problem Solving capabilities. Able to find solutions to difficult or complex issues. Drives continuous improvement via Lean
• Italian and English fluent
• Outstanding business acumen and fast learner
• Financial Knowledge is recommended to understands revenue & margin management
• Good practical ICT knowledge and experience in implementing and using digital solutions in the Connected Care environment. Able to support users of patient management platforms (like “CareOrchestrator”) for efficient patient management.
• Bringing people together and aligning them around common goals; leverages the power of Philips independent from organizational structures and reports
• Champion growth of marketing- and sales colleagues across the organization
• Customer intimacy: driven by a strong external focus
• Problem Solving capabilities. Able to find solutions to difficult or complex issues. Drives continuous improvement via Lean

Geographical area of responsibility:

Central Italy and Sicilia – Lazio, Abruzzo, Umbria and Sicilia

Based in Rome

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on
innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.