Panerai CRM Specialist – Fixed Term

Panerai is a high-end status sports watch brand, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club. The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology. Reporting to the Global CRM Manager, the CRM Specialist is responsible for the ongoing implementation of all outbound communications within Salesforce Marketing Cloud and other transversal projects in tight collaboration with the dedicated Richemont teams. The responsibilities of this role include ensuring the smooth and successful rollout of newsletters as well as deployment of journeys and driving continued improvement across SFMC streams. The role will be responsible for involving the relevant internal stakeholders for each stream, carrying out testing, suggesting improvements and future developments and encouraging adoption across markets. Areas of Responsibility: Project Rollout Actively participate in ongoing sprints for Salesforce Marketing Cloud , requesting improvements and changes to the system to make it more useful and powerful for Panerai internal users and for end customers Actively participate in new stream rollouts, making sure to involve the necessary internal stakeholders and bringing the Panerai point of view to the Group for optimal rollout Attend Richemont key user meetings, technical roll-outs and system tests on an ongoing basis (Weekly, monthly, etc.) Act as the key business user within Panerai to answer any questions related to SF Marketing Cloud within the Elevate tools and support with issue resolution Report issues with system, according to Group procedures, and ensure follow up on tickets to drive resolution Work closely with the CRM Team to request additional features, improvements, developments within Marketing Cloud and any related system to improve and optimize usability and efficiency Internal Adoption Manage relationship with external agency to ensure business as usual newsletter rollout Work with agency to ensure implementation of Customer Journeys to maximize commercial opportunities and optimize effort Support the rest of the CRM team in fostering market adoption of new tools by providing training materials and ad hoc support as needed Liaise with relevant internal teams (retail, training, digital, etc.) on rollouts Understand potential of tools and support CRM team in maximizing use by proposing new actions, tests, activities, options, etc. Work on tool optimization and outbound campaign optimization by running regular testing (on template, channel, sendout time, target, etc) Share best practices during dedicated cross-Maison meetings Support the Global CRM Manager Acting as the contact point between the local markets, the creative team and our external agencies, manage the process for the creation and dispatching of communications across channels (newsletters, SMS, clienteling, etc.) Work with the relevant HQ departments to develop and prepare training materials for any relevant CRM system or process Diffuse the regional market expertise centrally as a customer advocate within the Panerai organization by bringing local-level customer knowledge to headquarter discussions and considerations. Daily management of the Data Protection mail inbox Knowledge and Professional skills: Bachelor degree or above Minimum 2-3 years working experience in luxury retail / fashion / cosmetics industry, specialized in CRM / digital marketing. Salesforce Marketing Cloud expertise and experience Good understanding of retail/wholesale client experience Adaptable to change and uncertainty with the flexibility to work in a fast-paced, start-up, and multicultural environment Highly self-motivated, analytical, with sharp attention to detail Strong project management and time management skills Strong focus on execution & rigorous implementation Agile methodology experience is a plus Skilled in both written and spoken English and Italian, French is a plus Panerai is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We want to offer an inclusive environment of mutual respect and we are determined that no applicant experiences discrimination based on gender, gender expression, disability, origin, background, religious beliefs or sexual orientation or any other basis protected by law. Panerai recruits “Modern Heroes” and recognizes all types of talent and singularities. J-18808-Ljbffr