Performance Marketing Specialist

Select how often (in days) to receive an alert: Create Alert We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry. With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world. JOB SCOPE AND MAIN RESPONSIBILITIES We’re looking for an online marketing specialist to join our global performance marketing team within the global e-commerce department. This role focuses on creation, optimisation and analysis of online marketing campaigns across paid search, paid social and other strategic channels, relying on both strong analytical competences and creative approach. AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES Campaigns’ activation, optimization and reporting both on search and display networks Budget allocation based on data driven approach Proactively find innovative ways to improve campaigns’ performance, from brainstorming to go-live Liaise with 3rd party providers and partners as well as other departments within the Company Contribute to team meetings, team initiatives and knowledge sharing Continuous monitoring of digital marketing trends and best practices Strategic presentations and reports NETWORK OF INTERACTION INTERNAL : Liaise with internal stakeholder mainly within the e-commerce department such as business, content, merchandising, data etc EXTERNAL : Contribute to the development and strengthening of global relationships with key partners like Google and Facebook TECHNICAL SKILLS – PORTRAIT OF A PERFECT CANDIDATE Deep operational knowledge of all Paid Search tools and engines: Google Ads, Bing, Yahoo, Yelp, AdMarketplace. Knowledge of SA360 is a nice to have. Deep operational knowledge of main Social Networks and Business Manager Operational knowledge of the Criteo Panel. • Good knowledge of Analytics tools like Google Analytics and Adobe (analysis and reporting purposes) J-18808-Ljbffr