PR SPECIALIST

activities

• Responsible for the development and the management of a PR strategic program for the brand
• direct report to the Communication Director
• Responsible for managing the day by day activities with the PR agency (press releases, PR newsletters, products requests)
• Responsible for managing the seeding calendar ensuring the correct execution and monitoring of the activity in cooperation with the PR agency and in synergy with the Digital PR seedings
• Managing relationships with key opinion leaders ( fashion directors and editors), internal stakeholders (E-Commerce team, CRM, Offer, HQ) and external (suppliers, collaborators, agencies)
• Cooperates with the Digital PR Specialist to work in synergy on the main launches
• Manages the organization of press days cooperating with the rest of the team
• Cooperates with the team for the organization of PR activities, events and special projects
• Elaborates of monthly and quarterly reports on PR activities with the PR agency

Profile requirements

• 3 to 5 years of previews experience in similar roles
• Knowledge of the european media landscape and extensive network in press environment
• Previews experience in press events management
• Monitoring tools knowledge
• Fluent level of English is mandatory

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