Senior Digital Marketing Executive

  • Tempo Indeterminato
  • Milano

International SOS

Company description: International SOS is the world’s leading medical and security services company with over 13,000 employees working in 1,000 locations in 90 countries. Established 35 years ago, we have become market leader in global telehealth services and digital health solutions for an extensive client base of Fortune 500 companies, NGO’s and governments around the world. Job description: We have an exciting opportunity in our Milan office for a bilingual Senior Digital Marketing Executive to generate leads and engagements for the Central Europe (CEU) sales teams, for them to create new business. Key responsibilities Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display, PPC) Work together with the other CEU marketing colleagues to publish relevant and engaging digital content onto various digital platforms (.it, .de, Eloqua landing pages, .com) Develop and execute marketing automation campaigns together with content marketing team to nurture, score and qualify sales ready leads in Eloqua Dvelop the overall digital marketing strategy Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Siteimprove, WebTrends etc.) Develop ways, tools, and reports to better understand customer behaviours on our different digital channels and identify areas of opportunity Develops Growth Hacking activities Required profile: Relevant experience work experience on Digital advertising and analytics preferably in a B2B environment Experience of working closely with sales teams Experience working with marketing automation systems and a CRM to capture, track and report on leads Ability to draw conclusions from data and make recommendations on maximising campaign ROI Fluency in Italian and English. What we offer: A great working environment, thanks to our commitment to flexible working, diversity, and development. Opportunity to travel between Italy/ Germany/ Switzerland. Collaborate and learn from a global marketing community. Access to our Employee Assistance & Employee Support Programme and an excellent platform to grow your personal and professional skillset and build up your own career

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