Senior Marketing Manager EMEA – Advanced Surgery

This is where you save and sustain lives At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare. Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission. We are looking for an experienced and versatile SENIOR MARKETING MANAGER who will be responsible for driving marketing programs and commercial execution for the EMEA (Europe Middle East and Africa) region, as well as ensure the implementation of new digital channels. The role will operate solidly within the EMEA Advanced Surgery vertical structure alongside other regional stakeholders such as Medical/Clinical, Finance, Training & Education, Comm Ex, Supply Chain, R&D, RA, Market Access, Digital Marketing, GPR, etc as well as the AS GBU team to ensure that Baxter’s European team has a clear direction plus effective traditional and digital tools/programs with which they can approach healthcare professionals/payers in this new virtual setting. Regional Marketing partners with countries to enable commercial execution excellence to accelerate profitable sales. Travel expected up to 30% of the time. ESSENTIAL DUTIES AND RESPONSIBILITIES (not limited to) Act as primary EMEA Marketing contact point for country teams and distributors for H&S core products and to Global Marketing for EMEA markets Establish and lead regional strategy and business focus areas, ensure country alignment to regional strategy/priorities (eg launches, business/product positioning and messaging), course correct in a timely manner if needed Own launch execution readiness, effectiveness and compliance, identify root causes behind gaps in new launch performance and drive enhancements to plans Analyze regional business performance and recommend enhancements or corrective actions to plans and capabilities Lead region-wide activities (campaigns, congresses, peer-to-peers, market development) and lift / shift positive successes across markets to drive profitable revenue growth Articulate regional needs, Voice of Customer (internal/external) and market intelligence to GBU and/or to relevant regional/country stakeholders Liaise effectively with GBU, countries and across multiple functions such as Commerical Excellence (incl Pricing), Finance, Regulatory Affairs, Advocacy, Market Access, Medical, Supply Chain, and Training Gather regional inputs for Target Product Profiles (TPP) and coordinate financial business case process Provide data and insight, make recommendations for on-market product introductions (expansion) and effectiveness to optimize the portfolio in-country growth and profitability Supports quality growth of key revenue generators in WEU region with specific focus on remote selling and driving product penetration, routine-use as well as new product introduction with digital formats leveraging its strong differentiation. Helps ensure best of class launch execution. Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads Guide countries in development of the annual commercial BaxP plan that is aligned to the regional segmentation framework. Build lasting relationships with key opinion leaders and gain insights from them for use in developing novel segmentation, targeting and positioning of the products Provide product, technical and competitive knowledge to increase competency and effectiveness of country marketing teams, sales representatives and distributors Ensure adherence to pricing strategies for assigned product lines JOB REQUIREMENTS Extensive Marketing/Commercial experience in the Medical Device/Pharma industry required; familiarity with Surgery and/or Operating Theatre environment is a clear advantage University degree: Master’s/ PhD degree, MBA is a plus Demonstrated record of success in driving new product sales. Background in strategic planning and business development helpful. Preferably training and experience in Digital Marketing with performance history Analytical skills with business acumen: Strong strategic thinking coupled with strong execution skills Top communicator, influencing, negotiation and collaboration skills as well as critical thinking & project management skills cross-culturally Proven track record of operating successfully in a matrix, cross functionally and in geographically disperse team environment Ability to embrace and adapt to change, to manage and succeed in ambiguity Knowledge in various of the following disciplines: Market Research, Segmentation, Targeting and Messaging, Digital & Interactive Marketing, Brand Management, Pricing and Value Messaging, Decision Analytics, Executing Strategic Plans. Reasonable Accommodations Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please send an e-mail to Americas_TTAbaxter.com and let us know the nature of your request along with your contact information. Recruitment Fraud Notice Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice . 116488 LI-Remote J-18808-Ljbffr