Senior PR Account

Lungarno Collection is pleased to share the opportunity for a talented Senior PR Account to be part of the corporate office team in Florence. Our research is aimed at professionals with the innate ability to be impeccable “hosts”, to offer excellent service, combining spontaneity and personalization. A distinctive presence on the Italian hospitality scene, Lungarno Collection has luxury addresses in the most desirable districts of Florence and Rome. The brand Lungarno Collection was launched in 1995 as a hotel management company owned by the Ferragamo family. Each hotel has its own personality, drawing inspiration from urban culture, history and style to create highly personal experiences highlighted by elegance, striking design and attentive service. Reporting to the Communication and Image Director, the Senior PR Account is going to be responsible for: • Being the daily point of contact with key media contacts • Developing industry, sector and product focused PR campaigns • Contributing to daily meetings, liaising and updating clients on PR activities • Keeping abreast of current PR trends and tools • Building client relationships and maintaining a network of media contacts including journalists and industry spokespeople • Developing news angles, stories and pitches to further profile, products and services • Fulfilling Key Performance Indicators and growing accounts • Being involved in pitching for new business and developing PR proposals The Senior PR Account will be involved in the following daily activities: • Managing a portfolio of media/journalist PR accounts • Providing a strategic counsel to aid PR and wide marketing campaigns • Providing comments and product or company information to the media (newspapers, magazines, radio, television and online news sites) • Building relationships with existing and new journalists • Building relationships with key media contracts • Dealing with the media, journalists and other members of the press • Providing innovative and creative ideas on press campaigns • Briefing clients and updating them on press campaigns • Analysing PR coverage and providing written reports Requirements: • Great verbal and written communication skills, including the capacity to present • Excellent knowledge of the English language • Possession of a degree • At least 7 years of experience in PR • Flair for creativity, strategic thinking and innovation • Excellent organizational and planning skills, including the ability to manage multiple projects and portfolios • Good industry knowledge and experience in building influential networks • Solid computer prowess • Project management skills • Understanding of media needs and media relationships It also requires passion, enthusiasm, guest orientation, attitude to smile, desire to grow professionally and elegance not only exterior. Benefit Lungarno Collection: • Dedicated Staff and Family & Friends rates for stays at the company’s properties • Access to the Company Store Ferragamo • Discount for the SPA and the company’s F&B outlets • Welfare plan AON • Annual incentive plan • Staff celebrations • Free entrance to Salvatore Ferragamo Museum • Discounts for rates in the LHW and GHA Discovery circuit