Account Based Marketing (ABM) Manager (based anywhere in EMEA)

  • Tempo Indeterminato
  • Milano

Fortinet, Inc.

Account Based Marketing (ABM) Manager (based anywhere in EMEA) "Job Details"

Milano, Lombardia, Italy and 4 more

Job Identification


Job Category

Marketing (generic)


  • Italy
  • United Kingdom
  • Poland

Posting Date

07/11/2023, 09:14 AM

Job Schedule

Full time

Job Description

Our EMEA Account Based Marketing (ABM) team is growing! 

To accompany its fast growth, Fortinet is looking for a passionate Account Based Marketing (ABM) professional to help scaling the effort. The candidate will join the EMEA ABM & Vertical team, reporting to the ABM Director. She/He will be responsible for the implementation, execution and measurement of account-focused campaigns into a set of about 200 Very Large Enterprise Accounts into the International Emerging Region (Middle East, Africa and Eastern Europe) 

Our ideal candidate is someone with a positive attitude, ABM experience and the ability to build, execute and innovate account-based marketing programs by partnering and educating the broader marketing and sales teams. 

Position in open anywhere in EMEA


Work extensively with the enterprise sales accounts teams to define the appropriate ABM strategy and priorities for the selected accounts (One to One and One to Few) and aligning stakeholders to deploy a multi-touch marketing plan 

Work cross-functionally with content marketing teams and/or external agency to produce targeted, personalized assets that engage and convince target accounts to move through the sales funnel. 

Program Analysis, reporting and optimization – measure marketing programs effectiveness and gather insights to drive future business and product planning and refine marketing strategies. 

Educate sales teams on ABM campaigns and drive adoption 

ROI and Budget management 


5 + year of experience in marketing roles including related ABM, enterprise demand generation marketing experience in the IT sector, preferably in IT security 

Ability and flexibility to work in a fast-paced business led environment

Proven track record with account-based marketing programs and experience working and enable enterprise account teams new to ABM

Ability to leverage data and insights in the development of and to continually optimize marketing plans 

ABM Software experience a plus (6 sense, Bombora, Madison Logic) 

CRM knowledge and experience ( 

Strong project management skills and ability to build and improve processes 

Ability to effectively work with cross-functional teams 

Strong business acumen 

Excellent verbal and written communications skills 

To accompany our exponential growth in the India & SAARC region, Fortinet is seeking a Field Marketing Specialist in the IT Industry to help further expand our customer and market footprint in the India & SAARC market by focusing on brand awareness as well as lead and pipeline building activities. The right candidate for this role combines strategic thinking and tactical execution skills. Based in our Bangalore office, this position will report to the Field Marketing Director, India & SAARC Region. The Field Marketing Specialist will be working closely with sales to understand their targets, priorities and key accounts and collaborate with various EMEA marketing departments.


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