Digital Copywriter

Dolce & Gabbana, leader nel mondo della moda di lusso, ha a disposizione un’eccezionale opportunità di carriera per un Digital Copywriter (bilingue italiano e inglese) con sede a Milano.

Main Activities and Responsibilities: 

• Compose text for all online communication channels (websites, social media, newsletters, etc.), corporate and Beauty;
• Prepare engaging messages for Dolce&Gabbana Social Media Channels;
• Write texts for newsletters aimed at customers;
• Competitor analysis to be constantly updated on the language used;
• Performance analysis to evaluate possible improvements with the aim of maximizing results;
• Optimise social media content (language, message, tone) on the behavior of Dolce&Gabbana target audience;
• Liaise with internal teams in order to create text for advertising posts;
• Be able to use different voices and styles, depending on content and touch-points (creating some high-level acquisition copy and clear calls-to-action for example), however ensuring a vibrant and engaging tone that guarantees the integrity of the Company values;
• Revise copy based on the internal direction;
• Research, fact-check and proofread when writing to ensure a high-quality output;
• Understand the right target audience;
• Be able to correctly identify key messages;
• Work with creative teams to ensure that the visual elements of websites and social media channels are consistent with the written content;
• Set strategic verbal direction into content structures or libraries, ensuring grammatical accuracy and guaranteeing reviews for message clarity and understandability related to the digital strategy;
• Develop compelling copy for the web with the aim of maximizing opportunities for both conversion and rankings.

Key Requirements and Competencies: 

• English mother tongue
• Impeccable writing skills in English and Italian
• Excellent grammar and proofreading skills with scrupulous attention to accuracy
• Highly refined and professional verbal and written communications
• Bachelor degree in Marketing, Mass Communication, Journalism or relevant fields
• Minimum 4-5 years of professional copywriting experience with a solid portfolio of work
• Prior experience as a Social Media Copywriter
• Advanced Microsoft Office (Word, Excel, Outlook and PowerPoint) skills
• Experience with Adobe Acrobat Pro
• Outstanding problem solving and decision-making skills

Location: Milan – Italy