Digital Copywriter

    • Tempo Indeterminato
    • Milano

    Dolce e Gabbana

    Dolce & Gabbana, leader nel mondo della moda di lusso, ha a disposizione un’eccezionale opportunità di carriera per un Digital Copywriter (bilingue italiano e inglese) con sede a Milano.

    Main Activities and Responsibilities: 

    • Compose text for all online communication channels (websites, social media, newsletters, etc.), corporate and Beauty;
    • Prepare engaging messages for Dolce&Gabbana Social Media Channels;
    • Write texts for newsletters aimed at customers;
    • Competitor analysis to be constantly updated on the language used;
    • Performance analysis to evaluate possible improvements with the aim of maximizing results;
    • Optimise social media content (language, message, tone) on the behavior of Dolce&Gabbana target audience;
    • Liaise with internal teams in order to create text for advertising posts;
    • Be able to use different voices and styles, depending on content and touch-points (creating some high-level acquisition copy and clear calls-to-action for example), however ensuring a vibrant and engaging tone that guarantees the integrity of the Company values;
    • Revise copy based on the internal direction;
    • Research, fact-check and proofread when writing to ensure a high-quality output;
    • Understand the right target audience;
    • Be able to correctly identify key messages;
    • Work with creative teams to ensure that the visual elements of websites and social media channels are consistent with the written content;
    • Set strategic verbal direction into content structures or libraries, ensuring grammatical accuracy and guaranteeing reviews for message clarity and understandability related to the digital strategy;
    • Develop compelling copy for the web with the aim of maximizing opportunities for both conversion and rankings.

    Key Requirements and Competencies: 

    • English mother tongue
    • Impeccable writing skills in English and Italian
    • Excellent grammar and proofreading skills with scrupulous attention to accuracy
    • Highly refined and professional verbal and written communications
    • Bachelor degree in Marketing, Mass Communication, Journalism or relevant fields
    • Minimum 4-5 years of professional copywriting experience with a solid portfolio of work
    • Prior experience as a Social Media Copywriter
    • Advanced Microsoft Office (Word, Excel, Outlook and PowerPoint) skills
    • Experience with Adobe Acrobat Pro
    • Outstanding problem solving and decision-making skills

    Location: Milan – Italy


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