Digital Marketing Analyst

American Express – Description You Lead the Way. We’ve Got Your Back. With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let’s lead the way together. How will you make an impact in this role? Within the PAYBACK Marketing team – responsible for the marketing strategy and execution for the PAYBACK loyalty card members – we are looking for D igital Marketing Analyst reporting to the Online & Retail Communication Executive . As part of this team, this person will be supporting the execution of the Communication Mission with the goal of improving awareness, consideration, appreciation and activation of the PAYBACK services and features. PAYBACK is a 100% owned American Express company and it is a multi-partner, global loyalty and engagement platform running its business in Italy since 2014. In the role you will be responsible for: Owning the developing and delivery of content for a variety of communication channels (site, app, partners’ digital channels, point of sales, partners’ channels) with a special focus on newsletter channel; write, review, edit and proofread content Collaborate with different partners in the planning, creation, and launch of communications Supervise, evaluate, and report on performance of communications activities across all touchpoints; make recommendations based on findings/opportunities discovered Lead campaign management, online and off line, activities including agency management and cost controls Build strong, collaborative relationships with key cross-functional partners, including third-party Partner, CRM, Legal, Compliance, Operations Teams Requirements: Outstanding, meticulous verbal and written communication skills, both in Italian and English; ability to optimally communicate sophisticated information to multiple audiences A passion for communications, telling stories, and engaging audiences, especially in a digital environment SEO writing skills Good project management skills being able to prioritize multiple activities with tight timelines Strong partnership-building and partner leadership skills Proactive approach and ability to work autonomously and take initiative Highly proficient in creative software, specifically Microsoft PowerPoint Experience working with cross-functional teams and various audiences Creative thinking, flexibility, and the ability to lead, drive, and measure change Strong standout colleague who is flexible and maintains a positive attitude even during changing work priorities Experience with Adobe, Photoshop, Illustrator, HTML, CSS coding, video editing, image processing and optimization – is a plus Preferably 2 years of experience in marketing, especially in retail industry, is strongly appreciated University Degree Qualifications We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: Competitive base salaries Bonus incentives Support for financial-well-being and retirement Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) Flexible work arrangements and schedules with hybrid and virtual options with Amex Flex Generous paid parental leave policies (depending on your location) Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations. Job Field: Marketing Schedule: Full-time