Digital Planner and Media Activation

  • Tempo Indeterminato
  • Roma

Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Dash®, Bonux®, Braun®, AZ®, Fairy®, Gillette®, Head & Shoulders®, Lenor®, Herbal Essence®, Olay®, Oral-B®, Pampers®, Pantene®, ZZZquil®, Vicks® The P&G community includes operations in approximately 70 countries and more than 100 thousand employees worldwide. Please visit www.pg.com for the latest news and information on P&G and its brands.

Working in brand management at P&G means being a total business owner. We need someone who is dedicated and who can guide the vision and strategy behind a brand by bringing new technologies and driving innovation.

Together, we’ll continue to build leading brand experiences and make a difference for nearly 5 billion consumers every single day. Pretty cool, right? We invite you to apply and join us now!

As a Media – Digital Planner & Activation you will

  • Have the responsibility to ensure the implementation of the digital brand awareness & performance campaigns strategies (i-video, search, social media, programmatic, ecommerce, etc). You’ll be responsible for bringing innovation to the plans, staying in touch with digital industry, assessing consumer & competitive trends.
  • Implement outstanding digital plans to achieve brands’ business objectives, searching for efficiencies, ensuring alignments between digital touchpoints
  • Take full end-to-end responsibility of Plan activation in each channel: Programmatic, Search, Social and eCommerce advertising campaigns, with a clear focus on overall critical metrics;
  • Working closely with Media vendors and tech partner for the execution of the Plan
  • Optimizing the Plan execution as single full-funnel ecosystem up to the very last steps, that might require properties’ optimization
  • Monitoring, optimizing, and reporting on campaign performance
  • Work together with multiple functions (brands, design, trial, data, consumer market knowledge, sales, etc) & partners to deliver a consumer-centric data strategy.
  • Understand basic consumer data structure, business fit and flows across involved systems.
  • Ensure a business owner attitude, doing things right, tracking budget committed, following internal controls.

WHAT WE OFFER YOU:

  • Responsibilities from Day 1 – You will start of working on key brands from the beginning. Over time, as you expand your impact on the business, your responsibility and ownership of a brand will quickly grow.
  • Recognized innovative marketing skills – We will constantly help you improve your marketing knowledge and management abilities.
  • Continuous coaching & mentorship– We are passionate about our work. We will make sure you receive both formal training and as regular mentorship from your manager and others.
  • Dynamic and respectful work environment – We live our Purpose, Values, and Principles daily. We value every individual and encourage initiatives promoting agility and work/life balance.
  • Work in international teams with regional or global responsibilities.
  • Competitive compensation and benefits
  • Flexible work arrangements

Qualifications

WORK EXPERIENCE:

  • Required, proved digital planning expertise career. Key digital performance indicators knowledge.
  • Preferably, Experience working with Consumer Packaged Goods’ companies.

SKILLS & QUALIFICATIONS REQUIRED:

  • Critical Thinking, Accountability, Independency, Organized, Curiosity, Proactivity, Analytical, Growth Mindset, Good Presentation Skills, English.

SOFTWARE, EQUIPMENT AND TOOLS:

  • Microsoft Office Package. Digital Platforms such as Adserver, Nielsen DAR, MOAT, Facebook Campaign Planner, Google Reach Planner, etc.
  • Buying Platforms understanding such as Google AdWords or DV360, Facebook Business Manager, Demand Side Platform, etc.

Preferable: Digital campaigns’ execution expertise (campaigns’ set up, optimization & reporting). Having worked with CPG companies is highly appreciated.

Job locations:
Rome, Lazio, Italy
Job Type: Full timeJob categories: Brand Management/MarketingReq No: R000078848

Per candidarti a questo lavoro visita www.pgcareers.com.

→ Vuoi di più? Iscriviti al Canale Telegram di Posizioni Aperte!