ECommerce Manager Digital Sales DPC

    • Tempo Indeterminato
    • Monza

    Adidas

    Adidas assume un ECommerce Manager Digital Sales DPC per la sede di Monza.

    PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
    •    Support the Wholesale account team in driving the digital development of the defined key accounts, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share online

    KEY RESPONSIBILITIES: 
    •    Responsible for driving digital sell-out of your accounts
    •    Prioritize key digital initiatives to help accelerate the digital growth of the defined key accounts
    •    Analyze and monitor consumer demand, category trends and assortment identifying opportunities to help accelerate our brands’ net sales & market share
    •    Execute Digital Shelf optimization initiatives in close collaboration with the account’s digital team & the European DPC community
    •    Collaborate with brand teams to drive relevant digital marketing content – onsite and across all online platforms
    •    In partnership with analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across the account
    •    Apply effective communication methods to senior management and stakeholders, both at a cluster & European level, in showing expertise across key digital metrics
    •    Showcase expertise in key internal & external environments (e.g. Sell-ins, key account meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)

    KNOWLEDGE, SKILLS AND ABILITIES: 

    •    Full understanding of key digital KPIs (e.g. Impressions, CTR, PDP views, ATC, CR, ROAS), their inter-connected nature and what levers to drive to improve performance
    •    Relevant experience with online search (e.g. SEA/SEO, On-Site search etc.)
    •    Experience working with digital metrics & a history of leveraging these to increase sales performance
    •    Experience working on content optimisation
    •    Ideally experience with online product ranging and assortment
    •    Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
    •    Ability to convince and motivate people on different seniority levels and communicate change
    •    Strong Powerpoint skills required coupled with excellent communication and presentation skills
    •    Flexibility to handle multiple tasks and to work under pressure
    •    Comfortable with working in an international environment
    •    Fluent English, both verbally and written

    REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS: 

    •    Minimum 3 years of professional experience in an eCommerce or digitally related field
    •    University degree in the field of Business, eCommerce or equivalent
    •    Experience working with external stakeholders, ideally within the sportswear industry
    •    Experience working with leading digital data platforms such as Google Data Studio, BI, Adobe is preferred

    To apply for this job please visit jobs.adidas-group.com.

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