ECommerce Manager Digital Sales DPC

Adidas assume un ECommerce Manager Digital Sales DPC per la sede di Monza.

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
•    Support the Wholesale account team in driving the digital development of the defined key accounts, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share online

KEY RESPONSIBILITIES: 
•    Responsible for driving digital sell-out of your accounts
•    Prioritize key digital initiatives to help accelerate the digital growth of the defined key accounts
•    Analyze and monitor consumer demand, category trends and assortment identifying opportunities to help accelerate our brands’ net sales & market share
•    Execute Digital Shelf optimization initiatives in close collaboration with the account’s digital team & the European DPC community
•    Collaborate with brand teams to drive relevant digital marketing content – onsite and across all online platforms
•    In partnership with analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across the account
•    Apply effective communication methods to senior management and stakeholders, both at a cluster & European level, in showing expertise across key digital metrics
•    Showcase expertise in key internal & external environments (e.g. Sell-ins, key account meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)

KNOWLEDGE, SKILLS AND ABILITIES: 

•    Full understanding of key digital KPIs (e.g. Impressions, CTR, PDP views, ATC, CR, ROAS), their inter-connected nature and what levers to drive to improve performance
•    Relevant experience with online search (e.g. SEA/SEO, On-Site search etc.)
•    Experience working with digital metrics & a history of leveraging these to increase sales performance
•    Experience working on content optimisation
•    Ideally experience with online product ranging and assortment
•    Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
•    Ability to convince and motivate people on different seniority levels and communicate change
•    Strong Powerpoint skills required coupled with excellent communication and presentation skills
•    Flexibility to handle multiple tasks and to work under pressure
•    Comfortable with working in an international environment
•    Fluent English, both verbally and written

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS: 

•    Minimum 3 years of professional experience in an eCommerce or digitally related field
•    University degree in the field of Business, eCommerce or equivalent
•    Experience working with external stakeholders, ideally within the sportswear industry
•    Experience working with leading digital data platforms such as Google Data Studio, BI, Adobe is preferred