Global Senior Brand Manager Campari


Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people. Shares of the parent company Davide Campari – Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry. CAMPARI GROUP WILL BE CLOSED FROM THE 4TH TO THE 20TH OF AUGUST INCLUDED – DO NOT EXPECT FEEDBACK ON YOUR APPLICATION BEFORE 22ND OF AUGUST. Key Responsibilities and Activities: GLOBAL BRAND POSITIONING Contributes to all stages of the refinement of the positioning process, under the lead of the Global Marketing Manager and liaising with the Global Business Intelligence team and the key local Brand Teams, injecting both creative and structured strategic thinking throughout the process. Key activities: Contribute to the development of the brand positioning as the north star for the brand strategy, Support the Campari integration with Business Intelligence, in the cross-brand overview and coherence with the brand values. Support in leading conversations with the local Brand Team, identifying potential portfolio synergies and fit with the local needs MARKETING COMMUNICATION PLATFORM Supports the Global Marketing Manager in: Prepare the brief for the development of the campaign platform and concept idea Coordination of the different agencies involved in the creative platform development (ATL, PR, Digital) and cross-functional teams (finance, legal, procurement) Collaborate with local markets to review country-level marketing plan to ensure alignment with global objectives and strategies, and a smooth execution based on global guidelines. Coordinates and define with the markets, in coordination with the MM, the objectives, communication concept and expected deployment targets Stimulating consistency in the activation and execution of the strategy with Local Markets, understanding the opportunity for adaptation to maximize the local relevance Engage markets on a regular basis to create a constructive and collaborative relationship, collecting best practices Analyzes post-launch analytics and extract lessons learnt on an omnichannel campaign, liaising with markets Contribute to the NPD process, in collaboration with the PSC Innovation Project Manager (IPM) in charge of the project, ensuring the right fit of the brand with the relevant industry trend to bring to life new trends and to ensure a strong engagement of local market along the innovation process; supports Marketing Manager in: consumer insight brief elaboration, delivery to internal stakeholders and brief delivery to design agency Liquid and packaging development management & validation Business case elaboration (incl. both financial and launch targets and KPI to fit Campari Group’s standards Developing familiarities with the main local requirements and constraints of the key markets, proactively supporting the IPM to run smooth innovation processes ensuring the project delivery on time and in full T racking and facilitating respect of the project Gantt, in collaboration with the IPM and including participation in the Campari Group Springboard process when needed, and clear communication with markets to ensure their onboarding In case of special locally driven innovation projects, responsible to guarantee coherence with the global strategy STRATEGIC PLANNING and ANALYSIS Contributes to the strategic planning process by applying the approach, framework, and metrics developed by GSM to ensure timely common and appropriate deliverables to local Markets; supports the Global Marketing Manager to Develop a straightforward GSR package leveraging on Brand Plans review as well as global consumer insights and market research. Prepares and conducts meetings in the relevant markets, and under the supervision of the Global Marketing Manager Facilitates the integration of GSR recommendation into the Strategic Plans elaborated by Markets, tracking it during the whole year plan cycle Monitors the brand profitability trends and analyzes variances versus plans, liaising with Global FP&A MARKETING TOOLKIT Deliver effective and efficient Marketing ToolKits to the Markets on how to locally adapt and execute the category & brand strategy to activate and expand the brand, including: Creative platform – bringing to life a m ulti touchpoints assets activation & inspirations for local markets Straightforward guidelines and initiatives for RTM setting and development, both within the on-premise, off trade and e-commerce channels teams Brand PR, Digital and Experiential approach, guidelines and contents to be developed/adapted locally BRAND COMMUNITY MANAGEMENT Proactively supports key activities such as Leadership and development of periodical (quarterly, monthly) alignments with the local markets, to share and understand strategic directions, thoughts and learning about the business Become a key point of contact for the global Campari brand community for support over global projects. Preparation and execution of the Marketing Management Team Meeting and Brand Forums, including all internal decks for the top management periodical updates. BUDGET Becomes owner of the budget management (works closely with the Marketing Manager) in: Contributes to developing the GSM annual budget related to A&P and SG&A Manage internal requests for budget tracking & analysis of key products. Develop business cases to sustain NPD discussions across markets and with top management. Manages the budget throughout the year in line with internal GSM procedure for expenses approval Tracks budget phasing and variations working closely with Global FP&A Experience & Education 6-7 years of Brand Marketing experience within Wines & Spirits or Beverage industries and/or FMCG, with demonstrated career progression and leadership. Preference for a candidate with experience in building premium/lifestyle brands. Tracked experience in developing an ATL/BTL campaign from ideation to execution Experience in delivering NPD outputs through strong cross-functional teamwork Markets sensibility and track record in establishing strong relationship with affiliates Experience both in strategic and operational marketing roles (global/regional and local) strongly preferred Relevant international experience: having worked and lived in different countries is a strong plus Exposure to a structured multinational context and matrix organizations CAMPARI GROUP WILL BE CLOSED FROM THE 4TH TO THE 20TH OF AUGUST INCLUDED – DO NOT EXPECT FEEDBACK ON YOUR APPLICATION BEFORE 22ND OF AUGUST. Our commitment to Diversity & Inclusion: At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Note to applicants: Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question. Notice to third party agencies: Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency

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