Sports Marketing Manager (Maternity Cover)

Sports Marketing Manager (Maternity Cover)

Purpose & Overall Relevance for the Organization:

Ensure and manage execution of Sportsmarketing activities, to create positive brand image and sustainable and profitable business through an adequate sports marketing portfolio of individual athletes, clubs and associations supporting, ensure the sports marketing strategic plan for respective Zone.

Key Responsibilities:

• Establish and manage a b rand-relevant local asset portfolio to support sport marketing activation plans in accordance with EU / Brand Activation
• Manage Category Sport Marketing budget in accordance with EU guidance and Cluster Brand Activation plan
• Negotiate directly with asset management with full compliance to the official CAF
• Manage all asset-related day-to-day business to provide excellent asset management.
• Drive and manage Sport Marketing activation plans in accordance with Local Brand Activation plan to maximize asset contribution, and input EU/global to integrate local assets to global each per year
• Manage category local asset budge t, Sports Marketing Marketing Working Budget and provide athletes with qualitative service to ensure the Brand images are represented well.
• Monitor and report on category local opportunities and trends to provide relevant sports marketing activities.
• Plan and engage all sports marketing athletes so that they showcase the seasonal key concepts to maximise product sales.
• Track and monitor assets’ performance results and reflect them into marketing plans to maximize future activation opportunities.
• Support and collaborate with Omni-channel marketing team for store activation.
• Input Local Brand Communication omni-channel calendar with MFC relevant key sports moments
• Continually monitor performance and share best practices.
• Secure sports marketing assets, based on WE BU marketing working budget guidance.

Knowledge, Skills and Abilities:

• Previous experience in Sportsmarketing
• Proven methodological skills (e.g. business planning, strategic development)
• High degree of commercial knowledge and business acumen
• Extensive knowledge of the adidas Group business along with significant industry experience
• Experience in both market and above-market organization is an added benefit
• Mental flexibility, initiative and determination
• Fluency in written and spoken English is essential. Skills and abilities in other languages are beneficial
• Understanding of commercial SMU processes

Requisite Education and Experience / Minimum Qualifications:

• Degree in business administration with focus on Sales/ Marketing
• 5 + years in the sporting goods industry
• Cross-functional experience, ideally with marketing/sales/finance/operations

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:  Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:  Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

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