Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Dash®, Bonux®, Braun®, AZ®, Fairy®, Gillette®, Head & Shoulders®, Lenor®, Herbal Essence®, Olay®, Oral-B®, Pampers®, Pantene®, ZZZquil®, Vicks® The P&G community includes operations in approximately 70 countries and more than 100 thousand employees worldwide. Please visit www.pg.com for the latest news and information on P&G and its brands.
Working in brand management at P&G means being a total business owner. We need someone who is dedicated and who can guide the vision and strategy behind a brand by bringing new technologies and driving innovation.
Together, we’ll continue to build leading brand experiences and make a difference for nearly 5 billion consumers every single day. Pretty cool, right? We invite you to apply and join us now!
As a Media – Digital Planner & Activation you will
- Have the responsibility to ensure the implementation of the digital brand awareness & performance campaigns strategies (i-video, search, social media, programmatic, ecommerce, etc). You’ll be responsible for bringing innovation to the plans, staying in touch with digital industry, assessing consumer & competitive trends.
- Implement outstanding digital plans to achieve brands’ business objectives, searching for efficiencies, ensuring alignments between digital touchpoints
- Take full end-to-end responsibility of Plan activation in each channel: Programmatic, Search, Social and eCommerce advertising campaigns, with a clear focus on overall critical metrics;
- Working closely with Media vendors and tech partner for the execution of the Plan
- Optimizing the Plan execution as single full-funnel ecosystem up to the very last steps, that might require properties’ optimization
- Monitoring, optimizing, and reporting on campaign performance
- Work together with multiple functions (brands, design, trial, data, consumer market knowledge, sales, etc) & partners to deliver a consumer-centric data strategy.
- Understand basic consumer data structure, business fit and flows across involved systems.
- Ensure a business owner attitude, doing things right, tracking budget committed, following internal controls.
WHAT WE OFFER YOU:
- Responsibilities from Day 1 – You will start of working on key brands from the beginning. Over time, as you expand your impact on the business, your responsibility and ownership of a brand will quickly grow.
- Recognized innovative marketing skills – We will constantly help you improve your marketing knowledge and management abilities.
- Continuous coaching & mentorship– We are passionate about our work. We will make sure you receive both formal training and as regular mentorship from your manager and others.
- Dynamic and respectful work environment – We live our Purpose, Values, and Principles daily. We value every individual and encourage initiatives promoting agility and work/life balance.
- Work in international teams with regional or global responsibilities.
- Competitive compensation and benefits
- Flexible work arrangements
Qualifications
WORK EXPERIENCE:
- Required, proved digital planning expertise career. Key digital performance indicators knowledge.
- Preferably, Experience working with Consumer Packaged Goods’ companies.
SKILLS & QUALIFICATIONS REQUIRED:
- Critical Thinking, Accountability, Independency, Organized, Curiosity, Proactivity, Analytical, Growth Mindset, Good Presentation Skills, English.
SOFTWARE, EQUIPMENT AND TOOLS:
- Microsoft Office Package. Digital Platforms such as Adserver, Nielsen DAR, MOAT, Facebook Campaign Planner, Google Reach Planner, etc.
- Buying Platforms understanding such as Google AdWords or DV360, Facebook Business Manager, Demand Side Platform, etc.
Preferable: Digital campaigns’ execution expertise (campaigns’ set up, optimization & reporting). Having worked with CPG companies is highly appreciated.
Rome, Lazio, ItalyJob Type: Full timeJob categories: Brand Management/MarketingReq No: R000078848
Per candidarti a questo lavoro visita www.pgcareers.com.